Through our proprietary network of psychedelic influencers and partners, we were able to gain exposure on social media profiles stretching across a combined reach of over 26M followers.
Even better, the heart of the initiative took on a mind of its own, recruiting influential partners out of thin air.
The initiative was actively covered on every major media network in the country, and countless others throughout the globe.
The global awareness was exciting and encouraging, but only one demographic mattered in the end: Denver voters.
Since winning the vote, Magic has dedicated its company mission to decriminalizing all plant medicine nationwide. Out of Denver Psilocybin Initiative emerged the Society for Psychedelic Outreach, Reform, and Education (SPORE), which aims to inoculate the psychedelic renaissance by advocating for the decriminalization of psilocbybin and other entheogens nationwide.
The movement is well underway.