Note from James Guldan
Owner of Vision Tech Team
One of the massive privileges of working with some of the biggest information marketing companies and Ecommerce brands in the world is getting to see the backend of everything that is working.
I decided to document some of the takeaways and share them in a segment I will be entitling Funnel Optimization Case Studies.
I will be going through pretty much any client that will let us share some of the takeaways from working with them.
Our goal with all of our clients is to get them MASSIVE growth. With this client they have been growing 1000% per year. That type of growth is hard to keep up with.
Case Studies
WHO THEY ARE:
Hydros is the eco-friendly alternative to disposable bottles that filters water 5x faster than the competition.
An online fitness training company for people of any fitness level that has over 3+ million success stories.
James Kunitz
WHY THEY CAME TO US:
PROBLEM:
They wanted to gather all of their products/brands together with a Body FX membership and add supplements and physical products to their lineup.
Solutions:
- Creative Production
- Facebook Advertising
- Instagram Advertising
- Google Advertising
- YouTube Advertising
- Pinterest Advertising
- Conversion Rate Optimization
- Brand Redesign
Hydros is on a mission to reduce single-use plastics. Their filters and bottles are designed using more responsibly-sourced materials, and engineered to use less plastic. Hydros donates 1% of its sales to the ocean conservation group, Oceana. Our goal is to acquire customers online at scale in order to get Hydros punching in a higher weight class with other, less green players in the space.
TECH SPECS: (WHAT TECHNOLOGY WAS USED FOR THIS PROJECT)
Pages built on: Custom HTML/CSS/, Wordpess, Unbounce – There are alot of use cases for the business, so all of these are needed.
CRM: Active Campaign
Marketing Automation: Active Campaign
WHAT WE LEARNED:
The major piece that we have learned through BodyFX is that you don’t necessarily need these long drawn out lead-generating funnels to convert. Turns out, if you have enough social proof and an excellent product, people will buy directly from an ad.
Also, the best business model is continuity. It is helpful for the consumer as they can test out the product at a lower cost and puts the burden on the company to make sure they have a great enough product and provide enough ongoing value to keep the customer on recurring payments.
