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Tell Me About Your
Let Me Know As Much About Your Company As Possible.
About Your Business
Describe your core product(s) and/or service(s)
(Include pricing, deliverables,margins, etc)
Tell Me About Your Marketing
Explain your current marketing strategy
(including how you get traffic)
What is the average lifetime value of your customer?
(If you don't know, what is holding you back from getting that information?)
Are you using a referral program? Explain how you are using it, or if you don’t have one, explain why you do not?
What problem does your product/s solve for your customers?
What is Unique about your solution? Why would a customer choose your product over something else?
How clear and concise is your branding and messaging from 1 - 10? 1 being massively disjointed. 10 being your customer 100% understand your value and your marketing is incredibly polarizing towards the right people. Please explain.
What data are you tracking and how are you using it to make marketing decisions?
Tell Me About Your Customers
How many customers are repeat buyers? (either on subscriptions or purchasing multiple products). Explain.
Tell me about your customer avatar.
Tell me about your Technology
On a scale of 1 - 10 how would you rate your current technology stack? 1 being that you have no idea. 10 being that your company is incredibly proactive about all technology needs and trends. Explain.
What are you using to store your lead and customer data?
What are you using to take payments?
Who is your website hosted with?
What is your website/sales funnels built on
(Clickfunnels, Wordpress, etc)
On a scale of 1 - 10 how is your cash flow in your business. 1 being highly leveraged debt. 10 being that you have 6 months of business expenses put in a savings account. Explain.
Where do you feel is the most room for improvement in your business?
What type of growth are you looking for in the next 12 months?
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