Empathy is the ability to imagine and feel another person’s emotional experience. It’s the access point for resonance, and it’s where our research begins. Through our proprietary process, which was inspired by Design Thinking and Direct-Response Marketing, we’ll develop detailed personas based on real conversations with real customers, which forms the basis of our creative approach.
Magic leverages the world’s largest social networks and search engines (Facebook, Instagram, Google, YouTube, Pinterest, Snapchat, Reddit, TikTok, LinkedIn, Programmatic, and more) to shepherd online traffic to your brand. The objective of doing so is the very purpose of Magic: using Resonance Marketing to scale the impact of conscious organizations.
A marketing funnel is an online customer journey which serves to nurture users through four distinct phases of their relationship with your brand, known as the “AIDA” model: Attention, Interest, Desire, and Action. Automation enables us to build behaviorally-dynamic content flows which serve relevant content to users precisely when it’s relevant. We create landing pages, email sequences, social ads, online stores, and more.
If empathy is the art of understanding your customers, Conversion Rate Optimization (CRO) is the science. From a data-centric lens, CRO is the iterative process of increasing the percentage of a desired action. From a customer-centric lens, it’s a framework of experimentation for understanding a rich story of your users’ experience. From this place, we can leverage insights into what motivates action in your audience.