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Fractional CMO Packages
& Services Packages

Tailored for Your Business Needs – Choose One or Get it ALL!

Each package includes a dedicated Fractional CMO and Project Coordinator to ensure seamless 
 management and communication across your projects. Whether you need help with one
department or want a fully integrated marketing solution, we’ve got you covered.

Marketing Services
Consulting & Training Packages

We do all of the work with our in-house team.

Copywriting Services

$5000/month

  • Creation of high-converting sales pages, emails, and landing pages
  • Crafting compelling headlines and CTAs
  • Brand voice development and tone consistency across all platforms
  • Copy revisions and A/B testing for continuous optimization
  • Conversion-focused copy to drive sales, awareness, and traffic
  • Scriptwriting for VSLs and video ads

Conversion Rate Optimization (Cro) & Split Testing

$5000/month

  • In-depth analysis of user behavior on your website and landing pages
  • A/B testing for key elements (headlines, CTAs, layout, etc.) to boost conversions
  • Optimization of forms, checkout processes, and lead capture mechanisms
  • Heatmap and session recording analysis to identify friction points
  • Creation of personalized user experiences based on visitor segments
  • Data-driven recommendations for improving conversion funnels and site flow
  • Continuous monitoring and adjustments to improve overall conversion rates

Development Services

$5000/month

  • Custom website development and coding (WordPress, Shopify, etc.)
  • Landing page creation and optimization for conversions
  • Technical SEO implementation and speed optimization
  • Integration of third-party tools, CRM, and automation systems
  • Mobile responsiveness and cross-browser compatibility testing
  • Ongoing website maintenance and updates
  • API integrations and custom functionality development

Design Services

$5000/month

  • Complete website and landing page design for improved UX/UI
  • Custom graphic design for ads, social media, and email campaigns
  • Logo and branding assets creation (color schemes, typography)
  • Visual content creation for blog posts, guides, and whitepapers
  • Infographic and data visualization design
  • Presentation decks and marketing collateral design (eBooks, PDFs)

Ads Management Services

$5000/month

  • Creation and management of PPC campaigns (Google Ads, Facebook, etc.)
  • Audience targeting and segmentation for maximum ROI
  • Ad copywriting, design, and split testing
  • Ongoing campaign optimization based on performance data
  • Retargeting strategies for customer re-engagement
  • Monthly reporting with insights and recommendations
  • Budget allocation and bid management to maximize ad spend efficiency

Data Curation & Analysis Services

$5000/month

  • In-depth analysis of website traffic, behavior, and performance
  • Customer segmentation and persona development using data insights
  • Monitoring and reporting on KPIs and key marketing metrics
  • Competitor data analysis and benchmarking
  • A/B testing data collection and interpretation for campaign refinement
  • Monthly reporting dashboards with actionable insights
  • Attribution modeling to track ROI from different marketing channels

Strategy & Customer Journey Consulting

$5000/month

  • Full customer journey mapping from lead to conversion
  • Development of multi-channel marketing strategies (email, social, paid, etc.)
  • Identifying and fixing conversion bottlenecks across the funnel
  • Personalized lead nurturing campaigns and automation workflows
  • Competitive analysis and positioning strategies
  • Goal-setting and performance tracking for ongoing improvement
  • Quarterly strategic reviews and adjustments based on analytics

Bi-weekly Meetings & Strategy Sessions

Incl. with 1-2 Departments

  • Bi-weekly strategic meetings to align with marketing and growth objectives
  • Review and optimize deliverables, ensuring on-track project progress
  • Priority access to CMO and Project Coordinator for real-time adjustments
  • Regular updates on key performance indicators (KPIs) and metrics
  • Mid-month review sessions to pivot or adjust strategy based on early results
  • Actionable insights and feedback to refine ongoing campaigns
  • Clear deliverables and milestones established for the next two weeks

Weekly Meetings & Strategy Sessions + Annual Audits

Incl. with 3+ Departments

  • Weekly meetings for detailed progress checks and strategy refinements
  • In-depth reviews of current campaigns with real-time performance adjustments
  • Weekly deep-dives into data and KPIs for constant optimization
  • Proactive identification of bottlenecks or areas for improvement
  • Guidance and support to internal teams for implementing changes
  • Annual audit of marketing performance, strategy, and growth metrics
  • Full report and actionable recommendations for future improvement

Get It All + Quarterly Reviews

$20,000/month

  • Access to all departments: Copy, CRO, Development, Design, Ads, Data,& Customer
    Journey
  • Weekly strategic meetings across all departments to ensure cohesive execution
  • Quarterly performance reviews and goal setting for the next quarter, highlighting
  • successes and areas for improvement
  • Real-time optimization and adjustments to strategy based on department reports
  • Comprehensive reporting on KPIs and ROI
  • Full annual audit of all marketing efforts with a deep dive into overall performance
  • Tailored action plan for the next year based on audit results and future goals

We train, review and consult with your in-house team.

Copywriting Training

$5000/month

  • Comprehensive training on creating high-converting sales pages, emails, and landing pages
  • Teaching best practices for crafting compelling headlines and CTAs
  • Guidance on developing a consistent brand voice across all platforms
  • Instruction on writing SEO-optimized copy to drive organic traffic
  • Hands-on workshops for copywriting revisions and A/B testing for optimization
  • Training on content structure for blogs, social media, and newsletters
  • Scriptwriting fundamentals for video and podcast content

Design Training

$5000/month

  • Hands-on training for creating user-friendly and visually appealing websites and landing pages
  • Instruction on designing graphics for ads, social media, and email campaigns
  • Teaching how to develop consistent brand assets (logos, typography, color schemes)
  • Best practices for creating infographics, visual content, and marketing collateral
  • Training on A/B testing design elements for conversion optimization
  • Workshops on using design tools like Adobe Creative Suite, Canva, and Figma
  • Instruction on creating cohesive presentation decks and eBooks

Ads Management Training

$5000/month

  • Step-by-step guidance on creating and managing PPC campaigns (Google, Facebook, etc.)
  • Teaching audience targeting, segmentation, and retargeting strategies
  • Training on ad copywriting and creative development for split testing
  • Instruction on monitoring and optimizing campaigns based on performance data
  • Best practices for budget allocation, bid management, and maximizing ad spend ROI
  • Monthly review sessions to analyze campaign performance and implement insights
  • Tools and resources for creating comprehensive ad reports

Data Curation & Analysis Training

$5000/month

  • Training on using analytics tools (Google Analytics, CRM systems) to track website and campaign performance
  • Instruction on segmenting customers and developing personas based on data insights
  • Teaching how to create and interpret reports on KPIs and marketing metrics
  • Training on competitor data analysis, benchmarking, and market research
  • Hands-on A/B testing training for campaign and product optimization
  • Guidance on creating monthly reporting dashboards with actionable data
  • Teaching attribution modeling to track the ROI of marketing efforts across channels

Strategy & Customer Journey Consulting Training

$5000/month

  • Training on mapping out the entire customer journey from awareness to conversion
  • Developing multi-channel marketing strategies (email, social, paid, etc.) that align with business goals
  • Teaching how to identify and fix conversion bottlenecks in the funnel
  • Instruction on designing personalized lead nurturing campaigns and automated workflows
  • Competitive analysis techniques and methods for positioning a brand effectively
  • Guidance on setting performance metrics, tracking, and analyzing campaign outcomes
  • Quarterly strategic review sessions for refining tactics and measuring success

Note: Each package comes with 10 hours per week of work for the selected department.

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